Situation: as one of Chicago’s premier women’s fashion shoe retailers. Online, Lori’s Shoes had developed a niche market for the popular Jeffrey Campbel brand. Their site needed a design refresh and they were looking for a consultant to help them capitalize on their existing search rankings.
Prescription: a revitalized web experience was the primary recommendation along with an Enterprise Magento implementation to manage their growing backend inventory. In addition, we recommended supplementing their SEO with Google Ads.
Method: we worked in partnerhsip with Chicago’s premier Magento Web Development agency, The Plum Tree Group for the eCommerce development. Our team helped project manage the development to ensure SEO continutity and landing pages were built to maximize conversion rate.
Result: in the end the client was very pleased with the new site build and having a long term backend solution to manage inventory for their growing eCommerce business. In addition, the work we did minimizing the loss of SEO equity and the focus on UX/UI to maximize conversion rate yielded great results for the client long term.