Our Story

Blacksmith Digital beleives all the greatest ideas come from the same fundamental components in life. Nothing is new under the sun. Bringing components together in such a way that inspires us to love, feel, and ultimately connect with a brand is the true mark of skilled marketing professional. Our guiding principle as an organization is to work with companies that share a similar passion for producing extraordinary goods and services.

Entrepreneurial Beginnings

The Flintstones

The Flintstones Family by Hannah Barbara Studios

Michael Bogosian was born into a family of miners, prospectors, pioneers, and artisans. His father, Michael Bogosian Sr. immigrated to America as an Armenian looking for freedom from racial and religious persecution in Turkey at the age of 16. He got his start cleaning toilettes for Hannah-Barbara, the famous animation studio that gave us our beloved cartoons like The Flintstones, The Yogi Bear Show, The Jetsons, and Scooby-Doo.

Grand Bazaar in Istanbul, Turkey

Michael’s father apprenticed as a jeweler in Turkey’s Grand Bazaar at the age of 12, he quickly became a master of his craft honing his skills the old fashion way. In the US he became known as the go-to guy for all things in jewelry.

Michael B. Craftsman At Work in Studio City, California

He started Matthews Jewelry Store in 1972, and in 1994 started his own design collection Michael B. Jewelry. Michael’s father was hailed as a maverick and one of the most original creative thinkers of his generation in the jewelry industry before he passed away in 2014.

Diamond Mines of South Africa

Diamond Mining in South Africa

Michael’s mother Aida comes from a family of diamond miners, prospectors, and pioneers. Michael’s grandfather, Aida’s father, famously crossed the Mediterranean Ocean from Lebanon in the 1960s and became one of the first people to prospect for diamonds in the rivers of Libera in North Africa. He traded with local villagers who took the valuable stones for nothing more than shiny rocks and brought them home to Beirut, Lebanon to be fashioned into the beautiful diamonds.

Consultant in Training

Loyola University Chicago

Loyola University Chicago Lake Shore Campus

Michael started his professional training at Loyola University Chicago’s School of Business. Graduating in just 3 years with a double major in finance and marketing, he had the itch to get started applying his new training and skills in the family business.

Loyola University Chicago Quinlan School of Business

Loyola University Quinlan School of Business
Dave Burk Photography LLC

After a brief period working in the family business, the Great Recession of 2007-08 prompted Michael to make the hard decision of waiting it out or going back to school and preparing for the recovery. Michael decided to return to Chicago where he was admitted to the MBA program at Loyola’s Quinlan School of Business. He took a deep interest in topics like Consumer Behavior, Advertising, and Entrepreneurship. These new skills would serve him well later in his career as a digital marketing professional.

The Plum Tree Group

The Plum Tree Group, Award Winning Digital Marketing & Development Agency

His first job out of grad school was for an up and coming digital marketing agency based in Chicago called The Plum Tree Group. As an Account Manager, Michael was thrust into the beating heart of the digital marketing and technology wave that took shape in the world as we know it today. Concepts like SEO and Pay-per-Click were not new but specialization in these areas required hands-on training and apprenticeship.

Coming from entrepreneurial family background, a solid academic foundation, and burning desire to learn everything that had to do with digital marketing and how it could help his clients be successful, Michael quickly rose up the ranks. Within a year Michael promoted to Director of Account Management and oversaw a team of over a dozen subject matter specialists, account managers, and creative professionals.

Michael now had the experience and the knowledge to pursue his life goal of starting a business in his own image. With the spirit of Michael’s rich family history, traditions, and experience Blacksmith Digital was formed. Our focused team is made of creative thinkers, digital craftsmen, and pioneers in the future growth and evolution of digital marketing.

Blacksmith Digital - Full Stack Marketing Agency

Full Stack Marketing Agency

The Founder

Michael Bogosian, Founder and CEO of Blacksmith Digital, always new from an early age he would dedicate his life to the advancement of great ideas. Maybe some of that has to do with where he came from and the legacy of entrepreneurship that preceded him.

Michael Bogosian, MBA CEO & Founder

Michael Bogosian, CEO & Founder of Blacksmith Digital

It is rare to find consultants with the level of quality and productivity that Blacksmith Digital has brought to our company. I have had the pleasure of working on several projects with them, which they helped complete with outstanding success. They provided valuable insights in lead generation, Google AdWords, web development, and online marketing. They have shown superior excellence with tackling multiple projects at a time as well as continually focusing our marketing efforts in the most valuable direction for our goals. Their enthusiasm and personality brought a catalyzing motivation to any team they worked with. It has been a pleasure working with Blacksmith Digital and I would strongly recommend them to anyone looking for a results-driven online marketing consultant.

John Sanders, Founder, NUEX Creative

Blacksmith Digital recently came on board as a consultant at LocalSplash. They were hired to help us explore new strategic initiatives and develop new products and services for our customers. They demonstrated the highest level of professionalism, domain expertise, and insight when participating in the meetings while we explored new ideas. Their high levels of enthusiasm and positive energy radiated throughout the department and really helps us push these new initiatives forward. I look forward to continue working and developing a long-term professional relationship with Blacksmith Digital.

Laure Brugnoni Muller, Chief Operating Officer, Local Splash

I have worked with Blacksmith Digital on several occasions over the years. They are very knowledgable digital marketers with a diverse knowledge of digital strategy through SEO/SEM campaigns, email marketing, and other digital channels. I have mainly worked with him in the e-commerce world where they have deep expertise in the Magento platform. They bring years of experience to the table and I am continuing to work with them today.

Mike Schmidt, Project Director, Plum Tree Group

Our Story

Blacksmith Digital beleives all the greatest ideas come from the same fundamental components in life. Nothing is new under the sun. Bringing components together in such a way that inspires us to love, feel, and ultimately connect with a brand is the true mark of skilled marketing professional. Our guiding principle as an organization is to work with companies that share a similar passion for producing extraordinary goods and services.

Entrepreneurial Beginnings

The Flintstones

The Flintstones Family by Hannah Barbara Studios

Michael Bogosian was born into a family of miners, prospectors, pioneers, and artisans. His father, Michael Bogosian Sr. immigrated to America as an Armenian looking for freedom from racial and religious persecution in Turkey at the age of 16. He got his start cleaning toilettes for Hannah-Barbara, the famous animation studio that gave us our beloved cartoons like The Flintstones, The Yogi Bear Show, The Jetsons, and Scooby-Doo.

Grand Bazaar in Istanbul, Turkey

Michael’s father apprenticed as a jeweler in Turkey’s Grand Bazaar at the age of 12, he quickly became a master of his craft honing his skills the old fashion way. In the US he became known as the go-to guy for all things in jewelry.

Michael B. Craftsman At Work in Studio City, California

He started Matthews Jewelry Store in 1972, and in 1994 started his own design collection Michael B. Jewelry. Michael’s father was hailed as a maverick and one of the most original creative thinkers of his generation in the jewelry industry before he passed away in 2014.

Diamond Mines of South Africa

Diamond Mining in South Africa

Michael’s mother Aida comes from a family of diamond miners, prospectors, and pioneers. Michael’s grandfather, Aida’s father, famously crossed the Mediterranean Ocean from Lebanon in the 1960s and became one of the first people to prospect for diamonds in the rivers of Libera in North Africa. He traded with local villagers who took the valuable stones for nothing more than shiny rocks and brought them home to Beirut, Lebanon to be fashioned into the beautiful diamonds.

Consultant in Training

Loyola University Chicago

Loyola University Chicago Lake Shore Campus

Michael started his professional training at Loyola University Chicago’s School of Business. Graduating in just 3 years with a double major in finance and marketing, he had the itch to get started applying his new training and skills in the family business.

Loyola University Chicago Quinlan School of Business

Loyola University Quinlan School of Business
Dave Burk Photography LLC

After a brief period working in the family business, the Great Recession of 2007-08 prompted Michael to make the hard decision of waiting it out or going back to school and preparing for the recovery. Michael decided to return to Chicago where he was admitted to the MBA program at Loyola’s Quinlan School of Business. He took a deep interest in topics like Consumer Behavior, Advertising, and Entrepreneurship. These new skills would serve him well later in his career as a digital marketing professional.

The Plum Tree Group

The Plum Tree Group, Award Winning Digital Marketing & Development Agency

His first job out of grad school was for an up and coming digital marketing agency based in Chicago called The Plum Tree Group. As an Account Manager, Michael was thrust into the beating heart of the digital marketing and technology wave that took shape in the world as we know it today. Concepts like SEO and Pay-per-Click were not new but specialization in these areas required hands-on training and apprenticeship.

Coming from entrepreneurial family background, a solid academic foundation, and burning desire to learn everything that had to do with digital marketing and how it could help his clients be successful, Michael quickly rose up the ranks. Within a year Michael promoted to Director of Account Management and oversaw a team of over a dozen subject matter specialists, account managers, and creative professionals.

Michael now had the experience and the knowledge to pursue his life goal of starting a business in his own image. With the spirit of Michael’s rich family history, traditions, and experience Blacksmith Digital was formed. Our focused team is made of creative thinkers, digital craftsmen, and pioneers in the future growth and evolution of digital marketing.

Blacksmith Digital - Full Stack Marketing Agency

Full Stack Marketing Agency

The Founder

Michael Bogosian, Founder and CEO of Blacksmith Digital, always new from an early age he would dedicate his life to the advancement of great ideas. Maybe some of that has to do with where he came from and the legacy of entrepreneurship that preceded him.

Michael Bogosian, MBA CEO & Founder

Michael Bogosian, CEO & Founder of Blacksmith Digital

It is rare to find consultants with the level of quality and productivity that Blacksmith Digital has brought to our company. I have had the pleasure of working on several projects with them, which they helped complete with outstanding success. They provided valuable insights in lead generation, Google AdWords, web development, and online marketing. They have shown superior excellence with tackling multiple projects at a time as well as continually focusing our marketing efforts in the most valuable direction for our goals. Their enthusiasm and personality brought a catalyzing motivation to any team they worked with. It has been a pleasure working with Blacksmith Digital and I would strongly recommend them to anyone looking for a results-driven online marketing consultant.

John Sanders, Founder, NUEX Creative

Blacksmith Digital recently came on board as a consultant at LocalSplash. They were hired to help us explore new strategic initiatives and develop new products and services for our customers. They demonstrated the highest level of professionalism, domain expertise, and insight when participating in the meetings while we explored new ideas. Their high levels of enthusiasm and positive energy radiated throughout the department and really helps us push these new initiatives forward. I look forward to continue working and developing a long-term professional relationship with Blacksmith Digital.

Laure Brugnoni Muller, Chief Operating Officer, Local Splash

I have worked with Blacksmith Digital on several occasions over the years. They are very knowledgable digital marketers with a diverse knowledge of digital strategy through SEO/SEM campaigns, email marketing, and other digital channels. I have mainly worked with him in the e-commerce world where they have deep expertise in the Magento platform. They bring years of experience to the table and I am continuing to work with them today.

Mike Schmidt, Project Director, Plum Tree Group